Reflection and Analysis Of Our Previous Work
Over the past few years, our journey at BHE has been marked by a commitment to informative and engaging content, delivered primarily through Instagram. Leveraging the platform's diverse features, we've explored various avenues to reach and connect with our audience. With the reintroduction of Black Health Explained and the launch of the BHE Foundation, we felt it was important to reflect over the work we’ve done over the past years.
We firstly wanted to find out which one of our posts so far did the best. Topping the list in terms of reach is our Reel about the Healthcare Directory, which reached an impressive 6922 accounts. We are overjoyed that people are engaging with the Healthcare Directory, and we are currently working on expanding it to include more providers in more cities!
Beyond content performance metrics, our analysis revealed intriguing patterns in audience engagement.
The first pattern we noticed is that our content that did the best tended to focus on the creation of healthy habits. Of our top 4 posts, 3 of them centered on tips and healthy habits! The reel about the Benefits of Working Out in the Morning garnered over 6,500 views, the reel about Tips for Boosting Productivity had over 4,700 views, and then the reel about Tips for Applying to Grad School had over 4,300 views. It became apparent to us that our audience is very receptive when provide them with tips that they can use to improve their routines and lead healthier, more robust lives.
Based on our content with the most reach, a second pattern began to emerge. Reels were the most effective way to reach people. Our Instagram reels had more reach than our Instagram posts and our Instagram posts did better than our Instagram stories. Our reels on average had over 1,900 accounts reached per post, which is over 6x more than the average reach per post of our Instagram posts. Our Instagram stories saw an average of 87 accounts reached per post. However whilst our reels tended to have more reach, our posts and stories saw more engagement from our followers. What this tells us is that reels are a successful way to reach new people and posts are a good way to connect with our existing audience.
The last pattern we found is that content with a BHE team member, more specifically, content with our founder Faith, was seen more than content without a BHE team member.
Overall, our commitment to health literacy extends beyond numbers and statistics; it is rooted in a genuine desire to empower individuals to take control of their well-being. As we continue on this journey, we remain dedicated to delivering high-quality content that informs, inspires, and fosters meaningful connections. Even though there are a lot of changes, like the introduction of the BHE Foundation, our goal remains the same; equipping young Black adults with the knowledge and tools necessary to cultivate a healthy lifestyle.
About the Author: Leslie Entsuah, BS
Leslie Entsuah, born in Ghana and raised in Pickerington, Ohio, is a 5th year student at The Ohio State University studying Neuroscience with a minor in History. After graduating, she plans to pursue a career in medicine. Outside of the classroom, she enjoys playing rugby, baking, and spending time in church. Her passions include healthcare access and research, specifically related to global health initiatives. Her desire to work in medicine stems from her upbringing, especially seeing how other members of her family who worked in healthcare were able to directly make a difference in people’s lives. Leslie’s ultimate goal is to become a physician and improve healthcare access in rural and underserved communities, both locally and globally.
About the Author: Chinwe Ekeocha, BS
Chinwe Ekeocha is a Magna Cum Laude graduate of The Ohio State University with Bachelor of Science degrees in Biology & Psychology. Chinwe is currently in the process of applying to graduate school to pursue a medical career. She maintains a research position at Wexner Medical Center under the Department of Internal Medicine in immunology. As a postgraduate, during her time between studying, research and applications, she enjoys spending time giving back to local initiatives by volunteering her time and resources in an impactful way. She takes great pleasure in giving back to her community as it has poured so much into her own academic journey. Her passions and interests in the future consist of using her medical degree to benefit underserved communities and increase health literacy in her locality.
